Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list. Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns. Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling.
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
However, medical staffing companies operate with great economic immunity as there is currently a shortage of labor in the medical industry.
Additionally, people will continue to get sick and require medical attention despite deleterious economic conditions, and the business will be able to remain profitable in any economic climate.
With strong demand among hospitals and physicians for trained nurses, technicians, and physicians, the industry has grown to accommodate this need.
The industry is expected to grow tremendously over the next two decades as more people especially baby boomers require medical services. In the future, the Medical Staffing Agency may be able to develop ancillary services such as direct in home nursing as a complementary service to the healthcare employment services currently offered by the business.
Several studies have indicated that there are more than 44 million Americans that active care for an elderly or developmentally disabled person. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
Below is an overview of the marketing strategies and objectives of the Medical Staffing Agency. Since the Company is marketing directly to medical professionals and establishments, the costs associated with advertising are minimal.
The Company will also use traditional forms of marketing that are targeted towards medical professionals in the target market community.
Management intends to market directly within locally based medical journals for the medical profession. In regards to larger clients, like hospitals and outpatient facilities, the Medical Staffing Agency will directly contact these businesses to establish ongoing business relationships.
Registered nurse, technician, and physician outsourcing is the most profitable aspect of this business, and the Company.
Finally, the Medical Staffing Agency will develop its own website that will feature information about the business, contact information, and preliminary pricing schedules for temporary and permanent medical staffing solutions that the Company offers. You should provide as much information as possible about your pricing as possible in this section.
However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
For each owner or key employee, you should provide a brief biography in this section. The demand for nurses and associated medical professionals has continued to rise, and will continue to do so regardless of the state of the economy.
Medical businesses are fully insulated from changes in the general economy as people will continue to require medical care.
As such, there is very little risk that the Company will have any issues with generation.Consumers in are more aware of how their data is being tracked and some of them are quickly losing trust in companies.
Meanwhile, the evolution of mobile, artificial intelligence (AI), Internet of Things (IoT) and search presents new technological challenges for PR, marketing and communications professionals.
This package provides you with a complete package with the tools that you will need to start and expand your Affiliate Marketing Website. With the business plan template, you will receive a 9 chapter plan in MS Word (with associated MS Excel financial template) that you can use to acquire capital from banks, finance companies, investors, or grant .
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Offered is some conventional advice, some not-so-conventional advice and authentic accounts of why one method works as opposed to another. Whether you have been in business for a while, are just beginning or are curious about alternative income-.
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